That said, sending newsletters is a complex process involving multiple steps. Therefore, many small business owners end up paying the professionals a huge sum just to send an email to their customers. 

But we decided to change this trend. Through LaunchMailTool, a newsletter system for small businesses, you can easily send newsletters to all your hard-earned customers at affordable prices. 

Mini 4-step guide to send newsletters through LaunchMailTool

Sending newsletters can be slightly tricky for new businesses. Here is our quick guide to sending effective newsletters — follow through to leverage the power of newsletters and win the hearts of your customers. 

Note down your goal

Surprisingly, businesses skip this crucial step and start creating an engaging draft, clickable subject headlines, and appealing graphics. Therefore, though their newsletter is attractive, it fails to serve the purpose and their business’ goals remain unachieved. 

To prevent this, brainstorm the objectives of your newsletter. Figure out if you want the newsletter to drive more traffic to your website, help you generate leads, or promote your products/services. Once done, the rest of the process will be streamlined too, and all the elements of your newsletter — content or graphics — will bring you closer to your goal. Pro tip: your newsletter’s goals should be closely tied to your business goals. 

Login at LaunchMailTool

After having a clear vision of your newsletter’s purpose, start taking steps toward creating it. To that end, login to LaunchMailTool via the “client login” button — sign up first if you don’t have an account yet. 

We ensured to keep our newsletter system for small businesses cost-effective — we did not want price to come in your way of scaling your business through newsletters. Through this platform, you can create newsletters from scratch and even schedule them to avoid last-minute hassles. We also have editable templates so that every type of user — irrespective of whether they have graphic design skills — can create and customize the newsletters.

Choose a template, personalize it, and create content

Prefabricated templates are the best way to save time and create stellar newsletters in a trice. LaunchMailTool offers many templates that you can choose from — go for one that closely matches your brand design and serves the purpose.

Once you have finalized the design and tweaked it to match your brand’s appearance, it is time to bring out the writer in you to create an engaging copy — many small businesses outsource this job. Even if you hire someone to write the content for you, you will have to closely examine the final copy to ensure it matches your brand voice and is factually and linguistically correct. Most importantly, check if the content is aligned with the purpose of your newsletter.

Create a click-worthy subject line and add a sender name

The subject line is a crucial element of newsletters, as it determines if the readers will open your email. Put on your creative thinking cap and draft a captivating, yet brief, subject line that compels all readers to read your newsletter.

Furthermore, add a sender name. Now, there are various theories concerning how sender names impact the readers — the common one being readers open emails sent with a real person’s name. As there is no one-size-fits-all, you can run A/B tests to see what works for you.

Your newsletter is now ready to send!

Isn’t it easy? LaunchMailTool ensures you face no issues in capitalizing newsletters for the benefit of your small business. 

What are you waiting for? Contact us today and start creating a high-quality newsletter for your customers.