Email marketing has been a reliable, cost-effective way of building brand awareness and driving sales for almost two decades. With the evolution of email services and devices, many companies have started engaging users through email marketing. Nowadays, it is much easier than ever before to send targeted messages that will give your audience what they want at the right time. Most brands are now using email as their primary marketing channel to drive engagement and increase ROI. The reason why so many businesses are investing in email marketing automation is because it helps you reach your target audience more efficiently than ever before.

Read on to learn the top reasons why you should start implementing an email marketing strategy sooner rather than later.

What is Email Marketing Automation?

Email marketing automation is a system that lets you schedule specific emails to be sent out at certain times. You can then track how your audience engages with these emails, allowing you to learn what content performs best and determine when to send future emails. You can then optimize your email templates, copy, and design to optimize your communication for maximum engagement and conversion. Automation also includes things like email tagging - where you use certain language or phrases inside your emails to turn them into emails that are tagged with certain keywords.

Email marketing automation can be done in a variety of ways. Some of the most popular options include:

• Rules-based automation: You create a set of pre-programmed rules that determine whether or not an email is sent, when it is sent, and what content it contains.
• Scheduling: You can use software to automatically send emails at certain times of the day, week, or month. You can also turn off or “snooze” certain emails to be sent again later, or to be delivered to particular segments of your audience. You can schedule with LaunchMailTool!
• Email templates: You can use templates to create pre-written email messages that you can customize for certain audiences. You can either create your own templates using tools like Canva, or use third-party email service providers (ESPs) like iContact. LaunchMailTool has tempting built right in!
• Email tagging: You can use tags to automatically turn certain phrases or keywords into links in your emails. For instance, you can tag certain content as “Product overview” or “How to use” for certain emails. Once the emails are sent, your recipients will see the tags, which can then be clicked for more information.
• Email integrations: With the right tools and services, you can add in other features like custom domain redirection, email archiving, and more. You can with LaunchMailTool!

How does Email Marketing Automation work?

With rules-based email automation, you create a set of pre-programmed rules that determine whether or not an email is sent, when it is sent, and what content it contains. Email tagging works the same way, but it uses specific keywords instead of language. Scheduling works the same way as sending on schedule, except the emails are sent at a certain time. You can also use tags to automatically change the subject line or content of the email. Email templates and integrations allow you to use pre-written messages that you can customize for certain audiences. You can either create your own templates using tools like Canva, or use third-party email service providers (ESPs) like iContact. Email testing lets you track how your emails are performing. You can then use this data to make future improvements to your emails.

Why you should use email marketing automation?

Email marketing has been proven to increase brand engagement and ROI. By engaging with your audience on a consistent basis, you’ll gain trust, build loyalty, and increase awareness for your business. This will increase sales and lead to more customer engagement. Moreover, email marketing is simple and effective for reaching a large number of people. Email marketing can be used for brand awareness, building customer loyalty, and direct sales. Email marketing can also be used to send information that is essential, like product updates, discounts, and information that is helpful, like customer support options. Email marketing also has the ability to engage and build relationships through email.

Benefits of using email marketing automation?

Email marketing automation has many benefits, but the top two are increased ROI and lower cost per lead. With email marketing automation, your cost per lead drops because you’re now sending fewer emails, but with more content. With less effort and less overhead, you’ll have more time to focus on your other marketing efforts, like SEO and social media, giving you an opportunity to drive even more business from your brand.

Another huge benefit of email marketing is that it doesn’t require a huge time commitment. You don’t have to schedule specific times for emails to be sent out, and you can send emails at any time of the day or night. Because of this, it’s a great choice for businesses that have a shift or rotating schedule. With all of these benefits, it’s easy to see why email marketing automation is such a powerful marketing strategy.

Contact LaunchMailTool today to get started on your campaign!