What Do I Need?
There are several marketing automation platforms available that will make providing personalized content for your users a lot easier. But here is a list of a few elements needed to deliver dynamic content. The first thing you will need is a central marketing database, where data must be collected and stored. Next is a dynamic content generator that will take all the data collected on a user and change how things are displayed to suit this particular user. For the dynamic content generator to work, your website must be built in a malleable way so dynamic content can be placed throughout the site as necessary. Lastly your email marketing system must be integrated with the database to create personalized email campaigns. Again, there are several marketing automation platforms that will do all this for you.

Ways To Use Dynamic Content
There are many ways to incorporate dynamic content into your marketing plan. Here are some suggestions for how to integrate it into your business. Keep in mind that something that works for one business may not be a good fit for a different type of business. So test different methods and see what works for your specific business.

Landing pages are a great way to use dynamic content to turn users into repeat customers. Just think how you would feel if you received a personal message when you go to your favorite website. Your customers would feel very special if they received a personalized message every time they visited the website of your business. You can also personalize the call to action to a user that has already purchased a service or product.

Email is another great way to use dynamic content for your business. And it goes beyond just using your customer's name. Content can be changed depending on the user's browser history and location. Everyone has received an email that reads more like a form letter. By personalizing the content of an email, you will make your customers feel unique and special.

Personalized recommendations are used by many large companies like Amazon and Netflix. This can also work for your business. The system looks at the data collected, like purchase history, and makes a recommendation for a similar purchase. Or if you are a service-based business, the system can look at the service records and recommend a similar service or after an allotted amount of time, ask if it's time for a particular service again. It's just another way to show that you care about your customers.