Email marketing is still one of the most effective channels for reaching your audience. In fact, email is still one of the top marketing channels in general. A survey by Ascend2 found that marketers are moving away from social media and back to email. 69% of respondents said they are using email more than last year, and 73% expect to use it even more this year.

This isn't a fad or an out-of-date channel that's going away soon: email is here to stay. If you’re new to email marketing or have just launched a new campaign, it can be tricky to know where to begin. Luckily, there are several resources available specifically for marketers who want to get started with their own email strategy, whether that’s sending newsletters as part of a larger campaign or focusing on lists with pinpointed audiences.

What is an email newsletter?

An email newsletter is simply a regular newsletter sent out via email. Newsletters are a great way to build your email list and engage with customers long after they’ve made a purchase from you. They’re also one of the best ways to stay in touch with your audience and drive sales. Sending regular newsletters can help you build brand loyalty and encourage customers to spend more money with your company. The benefits of email newsletters extend beyond the products you sell, too. Email newsletters are excellent for helping you establish your expertise in your field and showing your readers that you’re a trustworthy source of information. There are a few types of email newsletters you can send.

Regular newsletters are sent out on a regular basis (such as once a month or once a quarter) and keep customers up to date on the latest from your business. Event-specific newsletters are sent out around a specific event, such as a sale or a new product launch, to keep customers informed of the latest happenings in your company. Promotional newsletters are sent out around special events, such as Black Friday or Cyber Monday, to encourage customers to shop with you during a holiday sale.

How to create an effective email newsletter

One of the best ways to keep your audience engaged is by creating an email newsletter that resonates with your readers. If you’re new to email marketing, it can be tricky to know how to start creating an effective newsletter.

Here are some tips to help you get started:

1. Know your audience - One of the most important steps to creating an effective newsletter is knowing your audience. What are their interests? What are their pain points? What do they want to learn about? Knowing your audience will help you create content that resonates with them. It will also help you figure out which types of newsletters to send. If your audience is interested in health and wellness, for example, you may want to send a weekly health and wellness newsletter
2. Keep it short and sweet - Nobody wants to read a long email, even if it’s coming from their favorite company. Keep your email short and to the point. Three to five sentences is typically a good goal. Provide a useful takeaway, such as a tip or trick, a list of resources, or an interesting story.
3. Include high-quality images - Images are essential to creating an effective email newsletter. Data shows that images are as important as the copy in your subject line. Including a strong image that conveys your message without the need for text can help get your newsletter in front of more readers.
4. Keep your email newsletter consistent - Part of making your newsletter effective is making it consistent. If you send out your newsletter on the same day every month, for example, or send it out at the same time each week, your readers will come to expect it. This will also help you track your results, as you’ll know exactly when new subscribers are coming from each newsletter.
5. Use a Newsletter Service - Using a quality newsletter platform, like LaunchMailTool can help you Create , Schedule , eMail , & Track your Email Newsletters. Learn more here!

Send emails that drive people back to your site

One of the most important things to remember when you’re creating an email newsletter is to drive readers to take action. You have a captive audience, so use that to your advantage. One of the best ways to drive readers back to your site is by offering a discount or a coupon. For example, you might send out a monthly newsletter with a coupon code for 10% off your latest product. This will encourage readers to come back to your site and buy more products! You can also incentivize readers to sign up for your email list by offering a coupon code only to email subscribers.

For example, you might offer a 20% discount on your latest product if readers sign up to your email list. This will encourage more people to sign up for your list, which will in turn make your email list stronger.

Send emails that drop the price of your products

Another great way to use your email newsletter is to drop the price of your products. This is especially effective around significant events, such as the holidays, Black Friday, or Cyber Monday. If you sell products directly through your email newsletter, you can set a drop-dead date for your price drop. You can also set a maximum number of units for your price drop to make sure you don’t oversell. These methods can help you drive sales, especially if you’re trying to clear out old inventory for a new product launch or a seasonal shift. You can also try lowering the price of your lowest-selling product to see if that helps drive sales.

If you sell your products through an ecommerce store, you can also try dropping the price of your products right in your email newsletter. Most ecommerce platforms will let you do this. This can be a great way to use your email strategy to get more sales without having to spend a dime.

Send emails that offer exclusive content only for email subscribers

One of the best ways to use your email newsletter to build your brand is by offering exclusive content to email subscribers. For example, you can create a regular email series where you interview members of your company, such as your marketing team or designers. You can also offer sneak peeks at upcoming products or behind-the-scenes photos of your team at work. This type of exclusive content will help you differentiate from your competitors. It will also keep your readers engaged and coming back for more content.

Summing up

Email newsletters don't just give you a chance to build your brand and drive sales they also help you connect with readers and build relationships. When you send out regular newsletters, you have the opportunity to establish yourself as an expert in your field, as well as let your readers know what's new in your company. This all starts with creating an effective email newsletter.

Remember, you want to know your audience, keep your email short and to the point, use high-quality images, and keep your email newsletter consistent. You also want to drive readers to take action, offer exclusive content only for email subscribers, and drop the price of your products. When you take all of these steps, you'll have an effective email newsletter that you can use to build your brand and drive sales.